Ep.020 How To Bring Humor To Your Brand With Rachael Kay Albers
Nothing gets people’s attention like humor. Everyone loves to be entertained and humor is disarming, it makes us drop our defenses causing us to engage with the message easier and make a connection. It also makes your business more relatable especially for those that are just getting to know what you do and what you’re all about! So the question here is-Have you wanted to bring humor into your brand but didn’t know how to go about it?
Rachael Kay Albers of Awkward Marketing is the maven of funny marketing. She’s a one woman show that incorporates dozens of characters into her marketing content that’s guaranteed to entertain and teach you!
In this podcast episode she’ll show you how to find your own brand of funny and how to infuse humor into your brand so you don’t leave funny money on the table!
Some of the highlights from the interview with Rachael include:
- How to be a human brand
- How not to leave funny/money on the table
- How she batches her content
- The right way to use scarcity marketing
- A special appearance by Brad and Rachael’s mom too!
Want to learn more about Rachael? Connect with Rachel here:
Head on over to her website here: AwkwardMarketing.com
Grab her Freebie: 7 Ways to Repurpose old Blogposts
Take a peek at her Instagram: @rkaink
Say hi on Facebook: RKAInk
Watch her videos on Youtube: Awkward Marketing